Startup Lessons
6 years into our $3MN bootstrapped startup => Rebranded and launched 🚀

6 years into our $3MN bootstrapped startup => Rebranded and launched 🚀

Karthik Sridharan's photo
Karthik Sridharan
·

2 min read

Hey everyone,

We have been bootstrapping our startup for almost ~6 years now. The journey has been tough but also rewarding. It has been a slow burn for us to get to $3 million.

We decided to rebrand and productize our entire experience with a solid product. So, this new version of Flexiple has been launched that on Product hunt.

Would love your support: https://www.producthunt.com/posts/flexiple-3! :)

BUT, why did we rebrand & work hard on product?

So, here’s how our journey looked till now:

  1. Finding first 10 customers =>Through outbound hustle! Basically, we leveraged our personal network. Used LinkedIn a lot for this and there was a lot of shameless outreach to friends and friends of friends :P. It is painful, but also a great way to take control of actually generating momentum.

  2. Scaling customer acquisition => Building strong inbound pipelines Well, as we got clients through step 1, we got some breathing space to implement slightly long-term initiatives. This involved working hard on SEO, building a social presence and more. This was a slow burn. We did try paid channels but our industry has some prohibitive costs and that stage we couldn’t afford to compete on that front.

  3. Cementing our position in the industry => Through effective branding & productization It is no secret that this industry is super competitive and one can get lost in it. It is also a market (like most others, but more so) highly dependent on building trust with your customers.

Till now, we had worked scrappily in establishing a real business - our marketing website was on $10/month NoCode platform (Unicorn platform) 😅

But, after scaling to $3 million, we felt that we had done that part to a good degree. Now we needed to ensure that we have our own identity and also back it up with a robust experience on our platform. Hence, this new launch :)

Once again, your support on Product hunt would mean a lot to me: https://www.producthunt.com/posts/flexiple-3.

Would also love to hear your thoughts & feedback :)

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